Ike likes Coke

A universal thirst for Coca-Cola^® among the Allied forces from Prime Minister Churchill, General Patton, General Eisenhower, right on down the military ranks to the lowly PFC in trenches made the beverage a vital part of the war machine invoking the same transport priority & clearance as weapons and ammunition.

A soldier unloads crates of Coke at the supply depot in Italy during the War. Soldiers were issued ration cards to keep track of the number of Cokes they received each week.
SOURCE: THE COCA-COLA COMPANY